This Atlanta Muslim Designer Joins ‘Project Runway’ for Modest Fashion

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  • The fashion-inspired project returns Thursday, Dec 5, at 9:30 p.m. for its 18th season.
  • Asman Bibi’s clothing targets Muslim women who choose not to expose their bodies in public
  • She is competing against a diverse group of 15 other contestants vying for $250,000 and plenty of other prizes

A Muslim designer from Atlanta has become a role model for many, being one of the few Muslims who promote ‘modest designs’ in the fashion-competition show “Project Runway,” AJC reported.


Feeding the poor and needy is an act that draws us closer to Allah. We earn His forgiveness, mercies and blessings through this act of charity.

“Anyone who looks after and works for a widow and a poor person is like a warrior fighting for Allah?s cause, or like a person who fasts during the day and prays all night. (Bukhari)

“I’m the fourth one,” Asma Bibi noted in an interview at
Sweet Hut Bakery in Duluth this week donning her own orange hijab with a
handful of pearls knitted into it.

The fashion-inspired “Project Runway,” returns Thursday at
9:30 p.m. for its 18th season.

Bibi is competing against a diverse group of 15 other
contestants vying for $250,000 and plenty of other prizes.

She was born in Seattle and raised in Philadelphia before
her parents made the move to Atlanta 15 years ago.

“My family has been here for 15 years. Atlanta is good for business, especially minority businesses. The Muslim community isn’t as big as the one in Philadelphia but I knew they were here. There’s a market. And I figured I could get help from a business standpoint,” the Muslim designer said.

This Atlanta Muslim Designer Joins 'Project Runway' for Modest Fashion - About Islam
Photo: PROJECT RUNWAY — Season:18 — Pictured: Asma Bibi — (Photo by: Joe Pugliese/Bravo)/Joe Pugliese/Bravo

Being a woman, black, and Muslim, Bibi believes she is a
representative to all.

“I’m a representative of women who look like me. When I walk
out the door, I have to be mindful who I am inside when I walk out. It can get
stressful,” she said.

“Sometimes, people judge me based on how I look. They may be
intimidated and not comfortable walking up to me. I sometimes have to exude

The first Muslim designer to join “Project Runway” is Ayana Ife, who joined the 2017 season.

This Atlanta Muslim Designer Joins 'Project Runway' for Modest Fashion - About Islam

Growing Industry

According to Islamic Fashion Design Council (IFDC), Muslims spent
about $322 billion on fashion in 2018. The hijab fashion industry is set to
reach $488 billion this year, WHYY reported.

Non-Muslim international fashion lines and retailers have
been trying to tap into the niche market for modest clothing.

For example, high-end label Dolce & Gabbana has lately
released a collection of headscarves and coordinated abayas, the loose robes
worn by some Muslim women.

Islam emphasizes the concept of decency and modesty. In many authentic Prophetic hadiths, it has been
quoted that “modesty is part of faith”.

And the Islamic dress code is part of that overall teaching.
The majority of Islamic scholars agree that modesty is mandatory for both
Muslim men and women.

Read Original Report Here By About Islam

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